“What would you do if you couldn’t buy any more clothes…ever?” – April Fini –
Researching our aim in order to refine a more specific issue and idea. We came to the conclusion that consumer incentive is lead by the fashion industry’s ability to shape a cultivated image. This is a big influence on consumer purchasing behaviour in store and online. Meanwhile when we looked further into the fashion industry we noticed there was and overproduction of goods which meant supply outweighed demand.
With this research and considerations in mind we began to think about ways we could slow down the fast fashion industry. Ultimately we decided we don’t want to contribute to the fast fashion industry, but instead, encourage a more circular clothing cycle.
Aware of already existing clothes swapping market places, we wanted to create a fun, familiar, interactive space for consumers to find new garments without contributing to the fast fashion economy. So, after a lot of conversation, we came up with the idea of creating an app based off Tinder which allows you to upload your garments and match with other people hoping to swap their own clothes too.
Fashion Forwardly 