SWOT

We did a SWOT analysis of our current concept and another SWOT analysis for a competitor brand to see if we have enough brand diversity. Our current concept doesn’t have to many competitors there are only two websites that are active running and both of them have low user engagement numbers. We looked at a website called rehashclothing.com which allows users to swap their clothing for free via the internet. The fact that these websites have low user engagement numbers is what made us sure of the need for an app that was available on your phone that had a engaging use interface which would allow users to go through the items on the site like a game.

We filled in a business canvas to help outline the perimeters of our current idea. We wanted to get a handle on what was needed to successfully execute the concept. We discovered that a lot of our idea works, the key problem we are facing is the initial cost of developing an app. The research we looked at suggests that it can take anywhere from 10,000- millions to develop an app.